“And in my opinion, entertainment in its broadest sense has become a necessity rather than a luxury in the life “… -Walt Disney
Entertainment and media (E&M) industry is gaining lot of importance among people and that’s E&M is one of the most booming sectors around the World. The E&M industry generally tends to grow faster when the economy is expanding. Technology helping E&M to achieve cost efficiencies and also improve upon the quality of the products. The digital technologies have revolutionized the E&M sector with special effects, animations, computer modeling, electronic cinematography and digital cinema multiplexes. Multimedia technology has made a lasting impact on the audio-visual media industry. With the help of multimedia technology, pre-production as well as post production activities in various audio-visual media can be made more effective and cost efficient. The Indian animation industry, which is growing at a rapid rate, has gained tremendously from multimedia technology. Online entertainment is the next big thing starts booming which makes various changes in Entertainment Business. The biggest changes are expected in the Internet, television distribution and video games. E&M becomes most Powerful Industry in world by its influence through people, becoming destination for global Investors.
Simply the E&M industry are categorized as Films, Television, Music and Journalism. The E&M industry has risen to the threshold of a large global market.
The E&M industry in India is categorized as follows:
- Cinema Entertainment
The name Hollywood, Bollywood is enough to say about the Cinema entertainment. The Cinema Business is great deal with Million and Billion Dollars. The industry is currently witnessing the trend of more digital cinemas and growth of multiplexes The Technology used and the special efforts in video and audio, animations in movies are finding huge market.
- Television (News and Entertainment)
The Television industry is witnessing a spate of new channels being launched every year. The majority of the revenue generated in the television industry is through advertisements, followed by subscriptions. The number of pay TV homes and the increased subscription rates will increase the subscription revenues
- Radio
Radio the easiest, oldest and cheapest part of entertainment and so become as lifestyle part of people. Right from Beginning Radio simply reshaped itself with its new technology and with new trends. The revenues are generated from advertising.
- Music
The Indian entertainment industry is incomplete without music. The Cinema, Television, Radio, all those are depending on music. Music may varies on its types such as Classic, Western, Jazz, Pop, Rock, Hindustani, etc it all matters for good business for Entertainment.
- Print (Primarily Newspapers & Magazines)
This Printing media has assured market around the world. The demand for the latest events in the country and the world is driving the newspaper industry growth. The revenues for newspaper market are generated from advertising and circulation.
Career in Media
Technology has changed this E&M today, most importantly the “Internet” which has revolutionized the Media. The revolution in the information technology gave this lead to the emergence of new way to the E&M industry. The television and Radio penetrate over various segments of people and attracts them with its own trends. This booming sector encouraged and many investors who are making efforts to tap the business and market. This increases the careers in this field with various provisions.
E&M will offer various high profile careers that are in constant public mass and big economic growth. But career the consistency is depend only about certain thing such as your creativity, area of the work chosen and the industry (The Management and their approaches). The opportunities that were earlier visualized as hobbies and then become full time career options.
Television leads all other media sectors in its technology with the adoption of distribution platforms such as DTH (direct-to-home), CAS (conditional access system), and IPTV (Internet protocol television).Recent changes have revolutionized the career prospects in E&M sector. Flourishing economic growth, technological revolution, and advances in the sector have opened gates of new opportunities for students and aspirants in this sector. Let us have a look at the various career options present in E&M sector.
Career in Cinemas, Television, Newspapers, Magazines and Multimedia:
Opportunities involve all opportunities in Cinema and Television, Newspapers, Magazines industry from creating innovative ideas for stories and concepts to graphics and animation, etc.
E&M industry offers great career opportunities for writers. A special demand is seen for political writers, writers for travel, history, places, economy, industries, education, etc. Careers in mass communication basically involve journalism and editing jobs for television as well as print media.
Job opportunities are available with cinema and television production companies, distribution companies, publishing houses, radio channels, news channels, newspapers, event management companies, advertising, etc.
Required Skills
E&M is one among all other fields which provides opportunities to utilize one’s creativity and innovative capabilities with full potential, it need person to be flexible in profession. Strains, patience are depending on the nature of work. An ideal professional or candidate in this industry is the one with a combination of skills and traits like confident and pleasing personality, patience, teamwork and excellent communication skills.
Physical stamina will be most must and advantage for journalism. As competition is increasing at a very huge way in E&M industry, a candidate should be willing to work hard enough to unique and highlight himself from the others in same industry. A career in publishing industry, especially editing, requires extraordinary command over language, attention to grammar and an eye for detail.
Jobs Designations
- Anchors/Presenters
- Animators
- Audio Engineers
- Cameramen
- Creative Directors
- Dancers
- Directors
- Editors
- Event managers
- Electricians
- Journalists
- Lights men
- Marketing People
- Musicians
- Newscasters
- Online editors
- On Air Promoters
- Producers
- Program Developer, Creators
- Public relation officers
- Radio Jockeys (RJs)
- Scriptwriters
- Soundmen
- Special effects editors
- TV news reporter
- Technical Workers
- Video Jockeys (VJs)
Courses and Institutes
Various institutes around the world provides courses in Direction, Acting, Film making, Animation, Business Management, Editing, Cinematography, Choreography, Film Processing.
TOP INSTITUTES ON MASS COMMUNICATION, FILM AND TELEVISION
1. AJ Kidwai Mass Communication Research Center, Delhi
2. Asian College of Journalism, Chennai
3. Department of Communication and Journalism, Pune
4. Film and Television Institute of India, Pune
5. IIMC, Delhi
6. Manorama School of Communication, Kottayam
7. Madura Institute of Communication Arts, Ahmedabad
9. Symbiosis Institute of Communication, Pune
10. Xavier Institute of Communication, Mumbai.
TOP INSTITUTES ON ANIMATION TECHNOLOGY
Private Institutions.
Maya Academy Of Advanced Cinematics (MAAC)
Zee Institute Of Creative Arts (ZICA)
National Institute of Information Technology (NIIT)
Government or autonomous institutions
1.The National Institute of Design (NID), Paldi, Ahmedabad
2. The Birla Institute of Technology (deemed university), Mesra, Ranchi
3. The Film and Television Institute of India, Pune
4. The Indian Institutes of Technology (IITs) in Mumbai and Guwahati
5. The Centre for Development of Advanced Computing (C-DAC) centres in Pune and Mohali
Compiled by : Ganesan K
Graphic Designer,
GSG Team
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The scope of media and entertainment is wide.Although animation as a career is still in its tangent stages , but it is growing at a fast pace .